This type of hiphop is just a segment of hiphop. An honest dialogue about racial ideas and hiphop has finally come to the table. You know I actually took pause before I listened to this video ( I had no idea what was coming but I had a feeling that it was going to be uncomfortable…) So I braved up and played the video and at first the emotions that I feared came to be ( what the f*ck is this motherf_cker talking about? Who made him the voice? Even though he’s right on a few of his points…) The initial dialogue in this video is challenging, distasteful and honest (maybe to honest for some…) Most of all though it achieved something that needed to be achieved in this TRUMPNATIZED era of political and social divisiveness. End result, Drake from mixtapes to megastar and Jessica Sanchez from potentially the next Whitney Houston to American Idol footnote. After American Idol she got caught up into industry power moves, songwriters, producers and Jimmy Iovine’s so called vision when really all she had to do was get on a Drake feature and combine his tribe at the time and hers tribe at the time.

They were like twitter soldiers waiting for orders. Before American Idol her online presence and tribe was an incredibly amazing and productive group (#TeamJessicaSanchez). These shows are very entertainment industry driven and usually the last person to know what today’s 1st level attention interest in market music exposure are industry people who are driven by personal power agendas and industry ego stroking moves. All the talent and production in the world means nothing if the song fail to communicate a certain tribes message of the moment.

In today music market its more about the message and messenger to a certain tribe as opposed to a song, performance or production. These artist can be great and the production and songwriting can be excellent but if they don’t communicate the right message to the “buying audience” (notice I didn’t say streaming audience…) at the right time, then it’s like a professor trying to communicate to a kid with A D D and they are really just boring the kid to death and the message is lost in the delivery. Here’s why, contrary to popular belief, in today’s online music market, consumer fan loyalty leans more to the artist’s lifestyle ( or to the social media lifestyle that’s portrayed…) The producers, songwriters and industry power players, don’t nearly carry the weight that they want people to believe because a kid in his bedroom on a computer and Fruity Loops has a better idea of their peer market pallet for music in their tribe (I use the word tribe because it’s better suited than market segment…).

Rae sremmurd this could be us hulkshare